"Carat weight, color, clarity, and let’s face it, price, help you decide which diamond you like best, but you might not understand how your diamond’s cut – how its facets and angles are cut and polished − affects its overall appearance – its “Wow” factor.
A beautifully finished (cut) diamond is dazzling; every facet displays the craftsman’s skill and care. When it interacts with light, each facet and angle affects the amount of light returned to the eye. This is what gives a diamond its face-up appearance and what makes it appealing – or not."
To learn more about why cut is such an important factor for a diamond CLICK HERE to read more of the article, "Diamond Cut: The Wow Factor" by Amanda J. Luke from GIA.
"Cut (proportions, symmetry, and polish) is a measure of how a diamond’s facets interact with light." (GIA)